Latest TV Brief

The next project is a live brief from latest tv a television channel launching later in the year, the project is too create the idents and title sequences for the channel as a whole and for the separate shows. As a class we were allocated our own project I was allocated idents for the overall channel which came with it's own brief. 

The brief comes from the channel director at latest tv David Cuff the brief lays out what they want for the project.

The main part being -

Channel Idents/Stings: Duration 1­-10 seconds. Branded Latest TV interstitials ­ still or with movement to use as break bumpers and between. Stand out stuff that say who we are. Perhaps changing with the seasons or months and/or to account for whatever is going on in the city or on the channel. Channel 4 do the 4 things ­ they brand the channel.

This encapsulates the project and explains that I need to create a series of unique idents that brands the channel and change with the months and seasons of the year. So the next step for me is to research further into different idents to gain a better understanding of them and also to research into latest tv to understand the brand more hopefully giving me ideas on how to brand the channel.