The Posters.

For my poster I played on the DPI theme using dots as a main feature on the poster I mixed these in with a retro style to give it a nice vintage feel. 

I went with a brown coloured background to help with achieve a retro feel to the poster and then used brighter colours for the dots to give it a nice contrast. As I went with the dots which is probably the most obvious route I wanted to do something different with the typography so I used a really cool font called Hipstelvetica. This modernised the poster and also added that something unique that I was looking for, personally I really like this font particularly on the title at the top. 

Other than this I added the social media and Brighton media centre logo's as well as my name now all thats left is to pitch this to the class along with everyone else's poster. 

Arriving late to the Party

I came into this final project a week late as I was still recovering from the illness I had before. By this time the name of the end of year show had already been discussed and decided, the final name being Dots Per Inch. The others that I know were considered were RGB (Really good Bullshit) and Synergy however these were dismissed. 

So with the name chosen a schedule/plan was also made to show who is doing what and in what kind of time scale this should be done by. With the teams already decided on I joined the social media team and also offered to help with the set-up and clear down of the actual show.

As well as this we all had to mock-up a poster for the show which could then become the branding, we had a week to do this.

Latest TV Brief

The next project is a live brief from latest tv a television channel launching later in the year, the project is too create the idents and title sequences for the channel as a whole and for the separate shows. As a class we were allocated our own project I was allocated idents for the overall channel which came with it's own brief. 

The brief comes from the channel director at latest tv David Cuff the brief lays out what they want for the project.

The main part being -

Channel Idents/Stings: Duration 1­-10 seconds. Branded Latest TV interstitials ­ still or with movement to use as break bumpers and between. Stand out stuff that say who we are. Perhaps changing with the seasons or months and/or to account for whatever is going on in the city or on the channel. Channel 4 do the 4 things ­ they brand the channel.

This encapsulates the project and explains that I need to create a series of unique idents that brands the channel and change with the months and seasons of the year. So the next step for me is to research further into different idents to gain a better understanding of them and also to research into latest tv to understand the brand more hopefully giving me ideas on how to brand the channel.

Choosing Photos

For the ad campaign I decided early on to go with stock images of woman doing activities that related to the effects of the drinks. In my sketchbook I printed out a bunch of these types of photos and created a mood board that let pick the best for actual ads. It's important that these were high quality images with  a woman as the focal point. I also kept an eye on the space as I needed to fit it tag-lines and the the bottles as well as any other styling detail. 

The two main images I went with as the 'face' for each of the drinks are the following.

Both are set in nature so they instantly give off that feel and as well as this both offer a lot of space for me to work with around the woman. 

Mock-up

For the mock-up I tried to include the initial ideas that have spoken about in my sketchbook as well as ones that I had come up with whilst experimenting on the mock-up. I tried to really give myself and other a strong idea of my concept. As I discussed in the sketchbook I used stock photography for the main background image of the woman running and then experimented with how too create a glow around her. The best results I had was drawing round her and then layering via cut gave me the body on a separate layer and then I could create the glow in a number of ways. 

Other key parts of the design is the large tag line 'supercharge your day #naturalboost' tying in with the glow effect it hopefully gives the impression that the woman is supercharged. As well as this the tagline is short and simple and the hashtag at the end keeps the brand young and social connecting to twitter.  

The cut off at the bottom of the ad is something that needs work and I still haven't quite decided how I want this too look. With the typography here also needing work, the bottle is also very rough as I havent decided on what type of bottle I want for the packaging only that it won't be the standard boost bottle as that in my opinion is too heavily associated with high caffeine/sugar drinks. 

As a mock-up I think this will be very useful during the pitch to give people a real clear idea of my concept and ideas. One point I already know of is that whilst creating it I started to move away from natural elements so that something to look at. 

Making-Up The Drinks

Part of the boost brief is too actually make up the new products by putting together different ingredients which makes a drink with lots of positive health benefits. Too help boost provide an ingredients list for you to use and show the health benefits of each one. As this was all a bit new to me I decided to get help from my brother who has done a course in nutrition as I thought I could then make some drinks that actually work. 

We decided to make two different drinks which have very different purposes and benefits as I thought this would give me a strong base for the project and from here I could go on to create the ad campaign for each. 

The first drink was a big energy boosting drink which would be perfect for someone who has a busy day, tired at work or going for a workout. The ingredients for this drink are coconut water, ginseng, dragonfruit and cranberries each of which has it's own benefits which I will show below but because this one drink is designed to give you a big energy boost I decided to go with the name 'Boost Supercharge' to give the idea of how strong the benefits of the drink are. 

The second drink we decided on was one that had an opposite effect on people instead of giving them a charge this one is designed as a detox drink which has cleansing effets and helps remove all the toxics and crap from the body. The ingredients for this drink are Green Tea, Ginger, Burdoch and Elderflower. The name I went with on this drink was 'Boost Detox' this makes the purpose and benefits of the drink clear to the customers. 

The ingredients and there benefits - 

                      

Typography

Unfortunately I have to stick to boosts branding guidelines and use there chosen fonts these being Franchise for headings and tag lines and sans bailey as body text. This is annoying as with the project being so open I think deciding on typography for my drinks could have been a big part. Possibly with the two drinks each having there own typography which would have helped each of them stand out as there own unique product. One bonus however would be that it makes it easy to keep the adverts looking consistent and part of the same campaign.