Choosing Photos

For the ad campaign I decided early on to go with stock images of woman doing activities that related to the effects of the drinks. In my sketchbook I printed out a bunch of these types of photos and created a mood board that let pick the best for actual ads. It's important that these were high quality images with  a woman as the focal point. I also kept an eye on the space as I needed to fit it tag-lines and the the bottles as well as any other styling detail. 

The two main images I went with as the 'face' for each of the drinks are the following.

Both are set in nature so they instantly give off that feel and as well as this both offer a lot of space for me to work with around the woman.