Mock-up

For the mock-up I tried to include the initial ideas that have spoken about in my sketchbook as well as ones that I had come up with whilst experimenting on the mock-up. I tried to really give myself and other a strong idea of my concept. As I discussed in the sketchbook I used stock photography for the main background image of the woman running and then experimented with how too create a glow around her. The best results I had was drawing round her and then layering via cut gave me the body on a separate layer and then I could create the glow in a number of ways. 

Other key parts of the design is the large tag line 'supercharge your day #naturalboost' tying in with the glow effect it hopefully gives the impression that the woman is supercharged. As well as this the tagline is short and simple and the hashtag at the end keeps the brand young and social connecting to twitter.  

The cut off at the bottom of the ad is something that needs work and I still haven't quite decided how I want this too look. With the typography here also needing work, the bottle is also very rough as I havent decided on what type of bottle I want for the packaging only that it won't be the standard boost bottle as that in my opinion is too heavily associated with high caffeine/sugar drinks. 

As a mock-up I think this will be very useful during the pitch to give people a real clear idea of my concept and ideas. One point I already know of is that whilst creating it I started to move away from natural elements so that something to look at.