Typography

Unfortunately I have to stick to boosts branding guidelines and use there chosen fonts these being Franchise for headings and tag lines and sans bailey as body text. This is annoying as with the project being so open I think deciding on typography for my drinks could have been a big part. Possibly with the two drinks each having there own typography which would have helped each of them stand out as there own unique product. One bonus however would be that it makes it easy to keep the adverts looking consistent and part of the same campaign.