We decided to make two different drinks which have very different purposes and benefits as I thought this would give me a strong base for the project and from here I could go on to create the ad campaign for each.
The first drink was a big energy boosting drink which would be perfect for someone who has a busy day, tired at work or going for a workout. The ingredients for this drink are coconut water, ginseng, dragonfruit and cranberries each of which has it's own benefits which I will show below but because this one drink is designed to give you a big energy boost I decided to go with the name 'Boost Supercharge' to give the idea of how strong the benefits of the drink are.
The second drink we decided on was one that had an opposite effect on people instead of giving them a charge this one is designed as a detox drink which has cleansing effets and helps remove all the toxics and crap from the body. The ingredients for this drink are Green Tea, Ginger, Burdoch and Elderflower. The name I went with on this drink was 'Boost Detox' this makes the purpose and benefits of the drink clear to the customers.
The ingredients and there benefits -
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