For my brand I decided that Jameson's whiskey was the brand that I wanted to go with, I chose jameson's over the other brands for a number of reasons. The two main reasons being that they have a unique ad campaign which is very popular amongst customers and has also won awards. The live action adverts which I have covered in another post really drew me in and I think that I could use these in my ideas for the jamesons app.
The second big reason that I decided to go with jamesons is the history of the brand, the website talks a lot abut being a family brand and how John Jameson the founder and owner was one of the workers and had a personal connection with each of them e.g. through the use of a nickname for each worker. These types of stories and info on the website really bring out the family feel the brand wants that all the workers love working there and make the whiskey with passion, as well as this it really shows you how the brand want you to see john jameson as a unique boss who everyone liked.
Overall I think the brand has a strong existing campaign and a history that I will be able to use to my advantage to make an app that really suits the brand.
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