Existing Alcohol Apps

Part of the research for this project is to look into existing apps that are based on drinking to see what is out there but also for inspiration on what works and what doesn't. To start with I just searched for drinking apps which gave me loads of options so to narrow this down I looked for top 10 lists and top rated apps this gave me some good apps that are popular and mostly current. 

General Drinking Apps - 

Untappd - The first app is called untappd and is described as a free social app for beers, it has a lot of features allowing users to check and rate beers add personal taste notes as well as checking what your friends are drinking letting you 'toast' them as well as allowing you to check into the venue you drinking at. This to me is a really good concept for an app as the features really give you freedom to do what you want with the app. Also how good the app is will come from how many users are active on it,  which to me could go either way as whilst their are a lot of beer enthusiasts in the world the question is how many of these will take time to use and update the app. I really like the massive social aspect of the app but for my project I'm not sure if this is the route I wanna take.








Hello Vino - This app is rated the best app for wine shoppers and is a simple idea but very useful in the way it's done. It's a step by step question and answer process which results in a wine recommendation based on your answers. Based on a number of factors such as pairing the wine with a meal, wine for an occasion, wine based on flavours or country/region. I think this is a very useful app and the topic of wine suits this idea very well with there being many options and types. Whilst it's not really something I can use for my chosen brand it could be something that I mix in building a app that recommends different recipes or occasions to use my chosen brand. 


Mixology - This is the highest rated and most downloaded cocktail app available it is an example of the recipe style app I mentioned previously. It has over 8000 drinks and mixes these in with some useful options such as highest rated drink and searching by ingredient or even a bar finder. As an app for drinks overall this works as the options of drinks and massive but using a similar theme for my app would have to be done right as the options a much more limited. 






Branded Drinking Apps - 

Stella Artois - Stella Artois have a couple of apps out that offer different services one of them works as a bar finder called 'Le Bar Guide' It finds and highlights bars on a map it also rates these bars out of 10 gives them a feeling for the bar such as 'spirited' It also gives key words for the bars such as Crowded, busy, patio etc. Overall it's a good looking app and I can see how it would be useful on a night out it also gives it a more personal touch to stella by offering options such as rating the pour of the stella. For my project I could do a similar thing but the options of bars where the drink is available is pretty much everywhere now so adding the options which detail the style and feel of a bar which could be a useful app for users of my brand.  

The second app Stella use is a 9 step pouring ritual which is more of a entertainment app than something of use. It goes through the 9 steps of pouring to try and teach people to pour a stella properly outside of the app. The reviews i've seen for the app haven't been positive however without using it myself it's hard to judge. 

Overall the visual styles of these app suit the brand of stella artois with the colour scheme they use and the typography. As well as the elegant rich feel they create.