Typography

After doing some research I discovered that the main font used by jamesons whiskey is actually a font called jamesons which I was unable to find. However after looking for similar fonts and others that I thought suited the brand I have decided to use 'garabond' as the main type face for my project. It has a vintage look which is similar to the jamesons font itself, this look also gives the feel that it comes from the 1700/1800's around the time jamesons was established. 

So I very much thought that it suited the brand and as well as being able to be used on it's own the type face also looks right when used on images that feature the actual company font which is a big positive as I had plans to use the bottles and barrel as part of my artwork. 

Overall I think this font will work well for headers and short amount of text, I may however look for a less stylised/retro font for some of the text on the app particularly if it is long. I'm not sure what fonts what fonts will work for this purpose yet, but again I want to find something that I think suits the brand and does not look out of place when it all comes together.