Choosing Boost

I have decided to change my brief from LTA British Tennis to Boost I did this because after reading through them again I feel that the boost brief is a much more exciting challenge. It has a lot more freedom and lets you create your own product and basically just run with it making a whole launch campaign. This really appealed to me and it's something I thought I could really get stuck into. 

The Brief  - 

So the brief for this project is too essentially create a new water and vitamin drink for the company boost. The first step is to pick and choose the ingredients used in the drinks this can up to six different flavours from here they want a campaign that launches this product range 'bringing it to life and showing the benefits of the drink'. 

The mandatories for the project as laid out by the brief is a name for the product, packaging design as well as an art direction and a copy for the campaign. Furthermore it lists press advertising, packaging designs, point-of-sale, sampling ideas and digital assets  to be clear on what is required for the project. 

The brief also states that you can follow on from the provided ad campaign 'boost yourself up' however this is not required and it goes onto say that you should not feel restricted by this. 

The target audience given in the brief is 'health aware 16-25 year old female market' highlighting that they are not obsessed with going to the gym or a healthy lifestyle but are aware of choosing products with natural health benefits. However as well as this they do not want to alienate there core market of 16-25 year old males. 

Next Steps - 

My step steps in this project will be to look at and decide on the flavours of the drinks that I want my product range to feature. From here I can look at the health benefits of this and start coming up with the campaign for this.