For this next project I have been given the freedom to choose my own brief from a list on the YCN website. This is for the YCN student awards which it is recommended I enter this deadline is the 27th March whilst the internal deadline is the 10th of February. The project has a wide range of companies to choose from ranging from Dominoes to the Royal Albert Hall then each of these has a their own brief and desired outcomes. For example Dominoes want to 'reassert there ownership over tuesdays' whilst the Royal Albert Hall want to raise the awareness of their charity work.
Looking through the briefs there not one that really stands out to me as something I must do, however there are a couple that I like the sound of. So researching these further and brainstorming ideas will hopefully give me some direction for the project.
From here I must prepare a pitch for the 20th Jan and be ready to crit on the 5th Feb, also as part of the project I will travel to YCN in London to discuss the briefs and more. Overall I think once I have chosen a brief and have an idea that this will be a good project.
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