TennIS Posters

The brief came with the posters from the LTA's tennis is campaign which was mentioned in the brief under useful information. The campaign uses the is at the end of tennis to lead on to the rest of the slogan, the 'is' is highlighted through the use of a different colour. This makes it easy to understand the concept of the campaign to viewers, the messages given through the adverts change and each one has it's own target audience. 

As you can see the adverts target families, people wanting to lose weight, old people and people in high stress or demanding jobs. The posters are good and I think the main taglines are clever and the messages sent out are very positive about tennis. For my work these posters could be used depending on the idea and concept I decide on, and whilst these do show the range of who tennis can be good for I could rework the general concept to work for the target audience of women as taken from the LTA brief.